Dear, Klairs


Grand Opening of ‘Klairs Seoul’, Dear, Klairs’ First Flagship Store in Korea

Grand Opening of ‘Klairs Seoul’,
Dear, Klairs’ First Flagship Store in Korea

– Dear, Klairs opens first offline store 10 years after brand’s launch…Increasing interaction with customers from and outside of Korea
– Bringing in Magpie&Tiger tearoom, a brand the specializes in East Asian teas…A space to expand lifestyle experiences
– Release of ‘Daily Comfort Hand Set’, including 2 different gentle hand care products, in celebration of the opening

Klairs Seoul

Beauty brand·contents·commerce company Wishcompany(CEO Sungho Park)’s sensitive skincare brand Dear, Klairs(hereinafter Klairs) has revealed the grand opening of their first flagship store located in Garosu-gil, Sinsa-dong Gangnam-gu Seoul, on the 1st of April.

Klairs Seoul is the first offline store of the Seoul-based brand where they will meet their customers from and outside of Korea. It is a space where customers can try out and purchase all Klairs products, and also where collaborations and events with various brands can expand the experience of customers’ overall lifestyles.

Klairs Seoul

Klairs Seoul is made up of 4 floors and 1 basement floor. On the basement floor is the smallest bookstore in Gangnam ‘Brick Books’, a collaboration with curation bookstore ‘thereisbooks’. The 1st floor is where customers can try out and purchase Klairs products. On the 2nd floor, there is a tea room by Magpie&Tiger, a brand specializing in East Asian teas.

Limited edition merchandise from collaborations by Klairs and indie brands are also something to pay attention to. The handmade objet ‘A Moment’, created with metalsmith ‘Yun Yeodong’, and the ‘Goodnight Kit’ made along with design studio ‘OIMU’ can both be purchased at Klairs Seoul in limited edition.

a gentle hand wash and hand cream

Klairs Seoul incorporated eco-friendly elements on the building’s construction and overall interior for acting on sustainability. They recycled old bricks from ancient castles into blue bricks, and made small, multi-sized windows instead of large ones to save energy. The fresh plants and trees placed within the building will make one feel the ambiance of nature, as if they are deep in the woods.

Klairs has released the ‘Daily Comfort Hand Set’ with the opening of Klairs Seoul. The hand set consists of a gentle hand wash and hand cream, at a large size of 370g. With this release, Klairs is offering a 10% discount with the purchase of the hand set along with a hemp towel made with eco-friendly ingredients. More details can be found on Klairs Official Online Mall or Klairs Seoul Instagram.

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