– Dear Klairs’ Daily Defense BB Cream has been featured in market intelligence firm Trendier’s latest industry report as a representative hero product driving South Korea’s surging “Cica” base makeup trend.
– Following its global launch in April 2026, the product secured the #7 spot among Olive Young Korea’s Hot New Releases in May to July 2026, highlighting growing consumer interest in hybrid base products that combine skin-soothing care with cosmetic coverage.
– Formulated with 76% skincare ingredients, the formula delivers crease-resistant wear while addressing core market demands for skin-calming efficacy, seamless fitting performance, and barrier support for sensitive skin.
Dear Klairs has gained recognition as an industry trendsetter, with its Daily Defense BB Cream featured in market intelligence firm Trendier’s latest report, “Makeup Enters the SPF Era: Korea-Japan Trends”.
Spotlighted as a rising word-of-mouth favorite in South Korea, the report highlighted the Daily Defense BB Cream as a representative product under the domestic beauty market’s fastest-growing base makeup keyword, “Cica”. The industry spotlight follows strong commercial momentum across major South Korean retail chain Olive Young, where the product claimed the #7 ranking among Hot New Releases in Korea from May through July 2026.
According to Trendier’s six-month market data, the East Asian base makeup landscape—spanning major hubs from Seoul to Tokyo—is shifting rapidly toward hybrid formulas that combine cosmetic coverage with active skin-nourishing benefits. In South Korea, while cushion foundations retain the largest market share, the BB cream category is expanding at the fastest pace. Within this evolving space, consumer demand is prioritizing detailed functional differentiation—specifically demands for high-adherence “fitting” performance, moisture barrier support, and skin-calming efficacy.
Following its global debut in April 2026, the Dear Klairs Daily Defense BB Cream directly aligns with these consumer preferences. Formulated with over 76% skincare ingredients, the essence-like BB cream features Centella PDRN—a skin-vitalizing ingredient derived from Centella Asiatica—alongside highly purified TECA (Titrated Extract of Centella Asiatica) and moisture-binding Seaweed Mucin. The formula actively comforts visible redness and supports a healthy skin barrier while delivering natural, non-cakey coverage for uneven tone and rough texture.
Engineered with patented powder-coating technology, the product offers 24-hour crease-resistant adherence, providing breathable wear designed specifically for sensitive and easily irritated skin.
By aligning advanced skincare comfort with daily cosmetic coverage, Dear Klairs continues to expand its footprint in sensitive skincare across South Korea, Japan, and global markets.