About us - Dear, Klairs

ABOUT US

As a skincare brand that began in 2010 in Seoul, Klairs focuses on developing functional products meant for sensitive skin. It is a cruelty-free, vegan, and eco-friendly brand

ABOUT US

As a skincare brand that began in 2010 in Seoul,
Klairs strives for a balanced lifestyle.

Core Value

How klairs works

Simple but Enough

The condition of your skin will always change depending on the weather and the body’s condition. Protect your skin with Klairs’ simple lineup that provides everything from cleansing and moisture to calming and soothing.

How klairs works

Basic but ultimate

We take the time, no matter how long, to create the best simple products. Klairs is effective even without the addition of special, unique ingredients. Just by using our products every day, your skin will slowly get healthier.

How klairs works

Mild but powerful

Since 2010, we at Klairs have been researching different ingredients and
raw materials for the best skincare for sensitive skin.
Our products not only improve the skin’s elasticity, but also quickly soothes irritated skin for ultimately healthier and stronger skin.

No harsh ingredients

Klairs makes sure to create products with only the most effective,
necessary raw ingredients, all of which have passed the safety measures of a research lab specializing in dermatologist brand skin care. We make sure our products don’t contain components that can irritate sensitive skin.

No animal testing

Since our foundation in 2010, we have not tested on animals.
We don’t believe in harming animals for our cosmetic purposes and
we are working to putting down animal testing.

High quality, Reasonable prices

Rather than conducting costly PR and marketing,
the Klairs name has been spread through satisfied customer reviews
and word-of-mouth. We will always continue doing our best to provide
the highest quality products to our customers for a fair price.

No harsh ingredients

No animal testing

Since our foundation in 2010, we have not tested on animals.
We don’t believe in harming animals for our cosmetic purposes and
we are working to putting down animal testing.

High quality, Reasonable prices

Klairs Seoul

Klairs makes sure to create products with only the most effective, necessary raw ingredients, all of which have passed the safety measures of a research lab specializing in dermatologist brand skin care. We make sure our products don’t contain components that can irritate sensitive skin.

Klairs Seoul

Klairs Seoul is the first offline store of the Seoul-based brand where they will meet their customers from and outside of Korea. It is a space where customers can try out and purchase all Klairs products, and also where collaborations and events with various brands can expand the experience of customers’ overall lifestyles.