Dear, Klairs


Dear, Klairs, a Representative Skincare Brand of Wishcompany Receives the Grand Prize of “Vegan Cosmetic of the Year 2022” Award from Korea Customers Forum

– The brand has drawn positive response from Generation MZ by pursuing vegan-friendliness and sustainability

– High points were received from online poll and telephone survey targeting users with a vegan cosmetic experience

– Steady Sellers are receiving attention from major online and offline stores in 64 countries, including the US, Europe, and Southeast Asia

– First cosmetic brand in Korea to obtain vegan certification from Korea Agency of Vegan Certification and Services…Continues to break the global million-seller records

Vegan Cosmetic of the Year 2022

Dear, Klairs, a representative skincare brand of Wishcompany (CEO Park Soungho) specializing in Korean beauty brands, contents, and commerce, received the grand prize of “Vegan Cosmetic of the Year 2022” in the Brand of the Year Awards hosted by Korea Customer Forum on August 29, 2022. 

The Brand of the Year Awards hosted by the Korea Customer Forum is the most significant annual brand award in Korea that selects and awards the brand of the year through nationwide consumer polls. This year’s online polls and one-on-one telephone surveys have been conducted from July 4 to 17.

The brand, Dear, Klairs, which received a grand prize in “Vegan Cosmetic of the Year 2022,” has established itself as a steady seller in major online and offline distribution channels in 64 countries excluding China, such as the US, Europe, and Southeast Asia. It is also implementing various campaigns focusing on the Generation MZ who pursues vegan-friendliness and sustainability.

In this survey, the primary age group that selected Dear, Klairs was the 20s and 30s, composed of 75.33% female and 23.67% male. One of the eye-catching features is that the brand received higher scores from the one-on-one telephone surveys. The telephone survey, which targeted 1,000 Generation MZ users who have vegan cosmetic experience, shows better accuracy than online polls.

Wishcompany CEO Park Soungho said, “I am more than grateful to receive the Brand of the Year Award that is recognized by its fairness and reliability through the nationwide consumer polls.” He added, “We will strive to grow into Korea’s leading vegan cosmetic brand based on Dear, Klairs’ philosophy of pursuing a balanced life.”

Meanwhile, Dear, Klairs is a brand launched in 2010. All Dear, Klairs products contain vegan formula, and have completed vegan certification by PETA, an international animal rights organization. In addition, top selling products like the “Supple Preparation Facial Toner” and “Freshly Juiced Vitamin Drop” have surpassed 2 million bottles of sales, becoming global million sellers at home and abroad.