Dear, Klairs

Klairs Seoul ‘Proud to Present’

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6 Products Klairs Seoul is Proud to Present

‘Klairs Seoul’, the Dear, Klairs Flagship Store

Since the brand’s launch in 2010, Dear, Klairs has always wanted to meet customers in person. So in November 2010, the first flagship store ‘Klairs Seoul’ had its grand opening in Seoul. At Klairs Seoul, you can try out and purchase every Dear, Klairs product. Taking it one step further from here, we created a special space in the basement floor where you can get a better understanding of our products.

Proud to Present

If you come down to the basement floor via the entrance of Klairs Seoul, we have a zone called “Proud to Present”.

This is the place where we have 6 Dear, Klairs products we present with pride.

Customers receive one wooden coin to vote for the product they want to try out the most after hearing each product’s description.

Product #1

The most globally loved product with No.1 online/offline sales

Supple Preparation Facial Toner

As a product that marks the beginning of Dear, Klairs with 19 awards from around the globe, it holds the record for the very first Dear, Klairs million-seller product. It is a gentle, moisturizing toner with no alcohol or artificial fragrance, so even sensitive skin can use it with no irritation. It is a bestseller in more than 40 countries around the world and is consistently loved by customers who are looking for enough moisture from a toner alone.

Product #2

An oil-free toner created at our customers’ request

Supple Preparation Unscented Toner

Dear, Klairs has many customers with sensitive skin. Because of this reason, there were many requests for an essential oil-free version of the ‘Supple Preparation Toner’. We listened to our customers’ feedback and released the oil-free ‘Supple Preparation Unscented Toner’ where we excluded the essential oils while maintaining the quality of the product. Soon after its release, it became a favorite to customers with skin that is sensitive to fragrances and essential oils, and it is also the product with the best response to customers just now discovering the brand through Klairs Seoul.

Product #3

A vitamin serum for soft and sensitive skin

Freshly Juiced Vitamin Drop

The Dear, Klairs Freshly Juiced Vitamin Drop is a gentle vitamin serum with stabilized pure vitamin C that can be used regardless of weather or situation.

With the Vitamin Drop, your skin will feel as if it is illuminated and brightened.

It is the second best-seller of Dear, Klairs, being the next product after the Supple Preparation Facial Toner to reach one million sales, and is always one of the top sellers in Klairs Seoul.

Product #4

A moisturizing cream for all four seasons

Rich Moist Soothing Cream

If you have been using a different cream for every season, the ‘Rich Moist Soothing Cream’ is for you. It is a basic soothing cream that absorbs into your skin without feeling sticky and can be used regardless of weather and skin type. Due to the many requests from customers for a larger size, it has recently been renewed to 80mL. It is a product that’s been popular all year round in Klairs Seoul, and also a product the Dear, Klairs team recommends to their friends the most.

Product #5

A calming cream for sensitized skin

Midnight Blue Calming Cream

Klairs Seoul recommends the ‘Midnight Blue Calming Cream’ as a product for sunburn and calming care when your skin is sensitive due to external factors. It contains guaiazulene and centella asiatica extract, which soothes and cools the skin, making it effective for calming irritated skin.

It was primarily released in 30mL for the purpose of spot treating breakouts, but customers wanted to use it all over the face which led to the release of a larger 60mL version, which you can now choose from the two sizes.

Product #6

A moisturizing finish even after cleansing

Gentle Black Deep Cleansing Oil

The first cleansing oil from Dear, Klairs contains black bean oil which soothes the skin, black sesame oil which is full of antioxidants, minerals extracted from black currant seeds, and natural oils, so you can have soft and hydrated skin even after cleansing.

It is loved by customers who want a cleansing oil that has a good cleaning ability because it can control excess sebum and blackheads inside pores without stressing the skin.

Anticipating the Dear, Klairs ‘Proud to Presents’ of the Future

The six products introduced above do not simply represent the best-selling products of Dear, Klairs.

The reason why we named the space for displaying products in Klairs Seoul as ‘Proud to Present’ is because Dear, Klairs wants to present and introduce the products with confidence.

Klairs Seoul records the wooden coin results every month.

The Midnight Blue Calming Cream ranks first every month, while the Freshly Juiced Vitamin Drop and Rich Moist Soothing Cream alternate in second and third places.

Once you’re done voting, we provide a sample kit prepared by Klairs Seoul as a gift.

Customers who try out our products for the first time through these samples often visit Klairs Seoul again to make a purchase, and we are very happy that our pride is growing alongside our Proud to Present products.

I hope the customer reading this article will someday visit Klairs Seoul and participate in the coin voting.

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