Experience the innovation of Korean skincare with Dear, Klairs’ ‘Blue, Comma’ project at their flagship store in Seoul. Discover the soothing Blue Drop product through exhibitions, tea courses, and relaxing lounges. This interactive and sensory journey boosts brand recognition and loyalty. On-site tax refunds and multilingual support make it ideal for international visitors. Enjoy special promotions and gifts for customers. Visit Klairs Seoul for a unique skincare adventure.
In the dynamic world of K-Beauty, competition is fierce, with indie brands vying for consumer attention through creative strategies like influencer marketing, pop-up stores, and innovative advertising. According to the Korea Customs Service, cosmetics exports surged by 21.7% year-on-year in the first quarter, hitting an impressive $2.3 billion. This intense environment demands that brands not only capture attention but also cultivate lasting relationships with their customers.
Recognizing this, Dear, Klairs has taken a bold step by launching its flagship store in Seoul, offering an immersive and tangible experience of the brand and its products.
Step Inside the ‘Blue, Comma’ Project
At the heart of Dear, Klairs’ strategy is the ‘Blue, Comma’ project, a unique initiative centered around the beloved ‘Blue Drop’ product. This skincare gem, celebrated by top influencers, showcases the calming effects of the color blue. The ‘Blue, Comma’ project transforms these themes into a full sensory experience across three captivating floors of the flagship store.
1st Floor: Blue Drop Exhibition
Start your journey on the first floor, where an exhibition inspired by Blue Drop invites you to visually and interactively engage with the product’s soothing essence and benefits.
2nd Floor: Blue Drop Tea Course
Ascend to the second floor to indulge in the Blue Drop tea course, a serene adaptation of the Shrine Tea Room’s traditional offerings. This aesthetically pleasing tea tray, themed around the color blue, features blue-hued beverages, ambient lighting, and sensory objects, all designed to create a calming atmosphere. The intricate tea mats crafted by Japanese artist Yuna Saito add an extra touch of elegance to this tranquil setting.
3rd Floor: Blue Lounge
The third floor unveils a blue-themed photo zone and a relaxing lounge area. This space is perfect for capturing Instagram-worthy moments in a homely yet photogenic environment. Sink into specially designed beanbags for a cozy break from the bustling city, and let the Sound Zone, featuring nature sounds, transport you to a state of deep relaxation.
Rave Reviews and Growing Brand Recognition
The ‘Blue, Comma’ project has been met with overwhelmingly positive feedback. Many visitors, initially unfamiliar with the Dear, Klairs brand, leave with a strong sense of recognition and a lasting impression after experiencing the brand with all five senses. To foster continued engagement, visitors can earn a 50% off coupon or a miniature reward by participating in activities like social media uploads and follows.
Continuing the Journey with Dear, Klairs
Dear, Klairs remains dedicated to sharing its brand story and philosophy through its flagship store. By continually exploring innovative ways to connect with consumers, Dear, Klairs aims to strengthen relationships and boost brand loyalty.
For more information about the ‘Blue, Comma’ project and to book your visit, head to Dear, Klairs. Experience the magic of Dear, Klairs at their flagship store ‘Klairs Seoul’ in Seoul and indulge in an unforgettable skincare adventure.
Blue Comma
Period: April to August 2024
Location: 44 Nonhyeon-ro 153-gil, Gangnam-gu, Seoul (Google Maps)
Tea Course: Every Wednesday, Thursday, and the last Saturday of each month
Inquiries: Klairs Seoul Instagram
When you visit Garosu-gil, don’t miss the Dear Klairs flagship store, Klairs Seoul, located in the vibrant Gangnam-gu district of Seoul. This offline store offers a unique opportunity to experience and purchase all Dear Klairs products.
Experience Klairs Seoul
At Klairs Seoul, visitors can enjoy various benefits and exclusive events. From April to August 2024, the ‘Blue Comma’ program, inspired by the best-selling ‘Dear, Klairs Midnight Blue Youth Activating Drop’, will offer exciting activities:
Drop Zone Exhibition:
Located on the first floor, this space showcases the essence of Klairs’ Blue Drop range.
Blue Drop Tea Course:
Held on the second floor every Wednesday, Thursday and last Saturday of each month, this mystical tea experience is priced at KRW 19,900 per person. It includes a mini Klairs blue cream, and can be booked in advance or on the spot via Klairs Seoul Instagram.
Comma Lounge
A relaxing lounge on the third floor with phone charging stations and a trendy photo zone. Open daily, it’s the perfect spot for a quick break and some stylish photos.
Special offers
Complete on-site missions to receive a 50% off voucher on your purchase. Whether you’re a skincare enthusiast or just curious, Klairs Seoul has something special for everyone.
Visit Klairs Seoul and immerse yourself in an exceptional skin care experience.
For more details and enquiries, follow us on Klairs Seoul Instagram.
