-After launching in Vietnam, the brand has been growing rapidly as they continuously communicate with local buyers, media, and consumers
-In the process of developing localized online content…maximized the effectiveness of their marketing through creating a new channel on YouTube, ‘WishtrendTV Vietnam’
-Now sold at Watsons, Guardian, Sammi Shop, Shopee, and other major on·offline shops, Klairs is becoming a representative brand of K-Beauty
Klairs, a skincare brand from beauty brand·content development company Wishcompany (CEO Soungho Park) teamed up with Sammi Shop, a major beauty brand drug store in Vietnam and also the brand’s main sales channel, to host a ‘Korean Real Glow’ event in Ho Chi Minh City. At this event, Klairs got to meet local buyers, media, and consumers face to face.
At this 4th event they hosted, CEO Soungho Park shared the process of their growth and vision in Vietnam, attracting buyers’ and influencers’ interests. The positive response was followed by Hyejin Son, the Manager of Overseas Sales and Marketing, who introduced the current skincare trend in Korea. After their presentations, Vietnamese beauty influencers who are also the main hosts of ‘WishtrendTV Vietnam’ hosted a skincare talk show and quiz games, and interacted directly with the attendees.
In 2015, Klairs first launched in Vietnam. After entering Sammi Shop, one of the most popular drug store in Vietnam, the skincare brand has been rapidly expanding by getting new sales channels such as Guardian, Hasaki, and Shopee.
One of Klairs’ strong point is that almost every product is their steady sellers and also their best sellers. This success is also continued in Vietnam, proving that the brand itself works in the market. Including Supple Preparation Facial Toner that has sold over a million bottles, Soft Airy UV Essence, Midnight Blue Calming Cream, Rich Moist Soothing Serum, Freshly Juiced Vitamin Drop, and other products have been gaining huge popularity.
“After we launched in Vietnam, Klairs has been raising its brand awareness through hosting multiple events and using social media such as Facebook and YouTube. For example, on our new channel ‘WishtrendTV Vietnam’ that we created last year, we hired local influencers as main hosts. We are still experimenting as we consider to create localized contents so that we can reach out to locals better.” said CEO Soungho Park, and also mentioned that he will speed up the growth in Vietnam by continuing their experiments in marketing and getting more sales channels in the future.
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