Once again, Klairs has topped the charts to win the 2016 Glowpick Consumer Beauty Award. This will be the second time in two consecutive years that Klairs products have been selected to win this award.
What is the Glowpick Consumer Beauty Awards?
As much as South Korea is in a beauty boom, there are more and more products coming out on the market. This makes finding the perfect beauty pick like finding a needle in a haystack.
That is why Korean application, Glowpick, has made its way to quickly become the top source of product reviews and information for people looking to make their next beauty purchase. This application allows real people to come together with their interest in beauty, and leave their real reviews and ranking on thousands of beauty products in various categories.
As much as Glowpick has grown to become a a go-to source to learn about the best in beauty, they host annual awards aside from their real-time rankings to honor the best of the first half of the year, second half of the year, and of the year in review.
But, what really makes these awards special is that they are the first awards to be 100% based on consumer review and opinion.
Thanks to the continued support Klairs has been receiving, the Supple Preparation Facial Toner, and the newly launched Mochi BB Cushion has been able to receive the honor of winning the Glowpick Consumer beauty Award for the year of 2016.
How are the winners chosen?
Winning products went through a 3-step process led by the Glowpick team, that first did a systematic filtering of the overall top ranking products. These products were then monitored for a period of time for quality assurance, and finally chosen based on reviews left by users.
Data was collected from the period of Jan. 1 to Nov. 31 from a total list of over 55 thousand products and more than 800 thousand reviews, making this award one that is special for all winners, who were divided into three sections:
- Pick of the Year: the top 6 items of the year chosen based on various points of consideration such as popularity, views, and more.
- Category Best: the top 3 products of the year from each of the 59 categories
- Rookie of the Year: the top 10 new items of the year that received the most love
The Supple Preparation Facial Toner was a proud recipient of the Pick of the Year award, making this the second year in a row it received this honor. The Mochi BB Cushion also showed its strength as a new contender, by ranking the No.1 Cushion Foundation in the Category Best award.
A bright future for Klairs
Klairs continues to earn positive reviews on Glowpick, allowing them to maintain their Top 3 spots for several consecutive weeks to months at a time.
While the Supple Preparation Facial Toner and Mochi BB Cushion are continuously rising in popularity, with rankings of 4.3 and 3.96 out of 5, respectively, it can be expected that this popularity is here to stay.