– Dear Klairs claimed the No. 1 spot in Qoo10 Japan’s Total Overall Product Rankings during a live broadcast on July 18, 2026, outperforming other participating rising and popular beauty brands.
– The achievement was spearheaded by the official Japan debut of the Blue Youth Activating Drop 50ml, setting a new sales record which surpassed the brand’s previous live broadcast milestone.
– Featured as part of Qoo10’s “First-Half 2026 Best Cosmetics” campaign, the live event achieved record-breaking numbers with an exclusive 3-piece set featuring the newly debuted Blue Drop alongside the PDRN Serum and Daily Defense BB Cream.
Dear Klairs has once again demonstrated its market leadership in Japan, claiming the No. 1 spot in Qoo10 Japan’s Total Overall Product Rankings during a high-stakes live broadcast event on July 18, 2026.
Outperforming every individual product across all consumer categories on the platform—and topping a competitive live lineup featuring some of the industry’s most popular rising beauty brands—Dear Klairs secured the top position. The centerpiece of this achievement was the official Japan debut of the 50ml size of the brand’s flagship Blue Youth Activating Drop. Consumer demand for the newly introduced product drove a record-setting surge in sales, significantly surpassing the brand’s previous live broadcast benchmark.
To maximize the impact of the Japanese debut of the 50ml Blue Drop, Dear Klairs introduced a live-exclusive 3-piece set that paired the EGF Blue Serum with two of its strongest local performers: the PDRN Serum and the Daily Defense BB Cream. Following this noteworthy debut, the 50ml Blue Drop will be available in future events and promotions.
The broadcast held added distinction as part of Qoo10’s official “First-Half 2026 Best Cosmetics” initiative, showcasing Dear Klairs at the very forefront of top-tier beauty brands on the platform.
Taking the top spot in Qoo10’s overall product rankings during this major live event underscores Dear Klairs’ growing momentum and consumer mindshare in Japan. Moving forward, the brand will continue to build on this trajectory through high-visibility product debuts and tailored promotional strategies designed specifically for the Japanese market.
Stay up to date with Dear Klairs’ latest news and exclusive launches in Japan by following @klairs.jp on Instagram.