– Dear Klairs accelerated its expansion in Japan during the second quarter of 2026, claiming the No. 1 position in the Total Overall rankings during Qoo10’s Megapo event held from May 1st to May 9th.
– The success was based on an exclusive collaboration with popular beauty influencer @Sonkyou centered on the high-performance Vitamin line, generating significant revenue during the promotional window.
– In light of a new product launch, the brand ran a high-visibility outdoor video advertisement campaign featuring influencer Roid (@roid_ss_jp) at Tokyo’s prominent Omotesando intersection from May 25 to June 7.
Dear Klairs has decisively accelerated its growth in the competitive Japanese skincare market, delivering a series of high-profile successes across both digital and physical landscapes in the second quarter of 2026.
During the highly awaited Qoo10 Megapo promotional event from May 1st to May 9th, the brand claimed the highly coveted No. 1 spot in the platform’s Total Overall rankings. Outperforming thousands of products spanning all consumer sectors—including major electronics and lifestyle brands—this milestone serves as clear proof of the brand’s rising mainstream adoption in Japan.
The momentum was heavily fueled by an exclusive e-commerce collaboration with popular local beauty influencer @Sonkyou. The highly anticipated “Sonkyou Pick” intensive care set, which featured the brand’s high-performance Vitamin line, generated significant revenue during the promotional window.
Dear Klairs seamlessly transitioned this online momentum into a premium offline brand effort in Tokyo’s most iconic fashion and retail district. From May 25 to June 7, 2026, the brand took over the high-traffic Omotesando and Meiji-dori intersection with a large-scale outdoor video advertisement.
The campaign featured prominent local beauty influencer Roid (@roid_ss_jp) in light of the launch of the Daily Defense BB Cream. By blending high-volume online sales from the first half of the quarter with high-visibility urban advertising, Dear Klairs was able to successfully elevate its brand authority among sophisticated Japanese beauty consumers.
These combined achievements set a powerful foundation for the brand’s long-term expansion strategy. Moving forward, Dear Klairs plans to sustain this upward trajectory by deepening localized influencer partnerships and introducing highly specialized product lines tailored specifically to the needs of the Japanese market.
Stay up to date with Dear Klairs’ latest news and community events in Japan by following @klairs.jp on Instagram.