– Continues their growth in the U.S. with their ongoing popularity at Ulta, iHerb, Revolve, SoKoGlam, and other major channels
– Expanding sales channels while creating beauty content in English…Making the brand’s name on YouTube and other social media
Klairs, a skincare line for sensitive skin from a beauty brand·content development company Wishcompany (CEO Soungho Park, wishcompany.net), reported on October 1st that they will now be sold at America’s iconic department store chain ‘Macy’s’ online.
Klairs has been expanding from the online market to the offline market, and they are also continuing their growth in the U.S., becoming known as one of the leading brands of the K-Beauty. While securing more sales channels, Klairs has also been creating beauty content in multiple languages so that the locals can come across the brand more often on YouTube, Instagram, Facebook, and other social media.
For example, Wishcompany’s YouTube channel ‘WishtrendTV’ creates contents in 4 different languages: Vietnamese, Japanese, Indonesian, and of course English. Last May, they had acquired a Goldplay Button, a button you get when you achieve more than a million subscribers.
For now, you can find 11 items at Macy’s online store. The Supple Preparation Unscented Toner, a toner that was sold over a million bottles, Freshly Juiced Vitamin Drop, which was picked as the number one facial serum at iHerb, and Freshly Juiced Vitamin E Mask, a winner of Best K-Beauty Award from SoKoGlam are included.
As you can tell from all the awards Klairs has received, the brand has achieved recognition on its outstanding quality at a reasonable price at major sales channels in the states. Customer repurchase rate at America’s biggest chain of beauty stores Ulta Beauty, iHerb, fashion e-commerce website Revolve, multinational lifestyle retail Urban Outfitters, and others has been increasing as well, indicating Klairs now have loyal followers.
Klairs has also been growing in Europe. The brand has been expanding on·offline sales channels in Europe as well, including the British based beauty e-commerce Feelunique, and 15 stores of multinational SPA brand & Other Stories in 11 European countries.
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