– Dear Klairs officially expanded its physical retail presence in the Philippines on May 27, launching its signature Vitamin Line across Watsons and SM Beauty Department Stores.
– Building on the Vitamin Drop’s success as Shopee Philippines’ No. 1 bestseller, Dear Klairs is expanding from 21 initial stores to 151 nationwide locations by the end of the year.
– To support the rollout, the renewed Vitamin line took center stage at the IFACE Expo, engaging top local creators, KOLs, and retail partners at the Philippines’ premier beauty trade show.
On May 27, Dear Klairs officially expanded its physical retail presence in the Philippines, bringing its signature Vitamin Line to store shelves across Watsons locations nationwide. The expansion kicked off with an exclusive pre-launch event across two Watsons stores at SM Mall of Asia in Manila—the country’s largest shopping destination.
This retail expansion marks a meaningful milestone, bridging Dear Klairs’ online momentum with physical retail. Driven by the massive success of its flagship Vitamin Drop—the brand’s No. 1 top-selling product on Shopee Philippines—the strategic partnership with leading health and beauty retailer Watsons allows Dear Klairs to connect directly with a growing audience of local beauty shoppers.
Currently available in 21 strategic store locations, Dear Klairs plans to expand its footprint to 151 store doors nationwide by the end of the year. This retail expansion allows local consumers to test formulas in person, explore texture profiles suited for tropical climates, and purchase the products directly in stores.
Building on this offline momentum, Dear Klairs showcased the Vitamin line at the IFACE Expo—one of the Philippines’ premier beauty industry gatherings. The event served as a dedicated stage to introduce the recently renewed Vitamin Drop to local creators, key opinion leaders, and industry partners, driving immediate positive engagement across social media.
By combining high-impact trade participation with new retail placements in Watsons and SM Beauty, Dear Klairs continues to build a strong foundation for long-term growth across Southeast Asia.
For local updates, store locations, and product updates, follow along on the official Dear Klairs Philippines Instagram page @klairsphilippines.