– Dear Klairs has partnered with Seye Clinic, a prominent dermatology clinic in Gangnam, Seoul, to integrate its soothing formulations directly into the customer care journey.
– The meaningful collaboration reinforces Seye Clinic’s commitment to providing safe, effective care, while showcasing Dear Klairs’ dedication to gentle, calming formulas suitable even for temporarily sensitized skin.
– In-clinic powder rooms, washing areas, treatment suites and reception spaces now feature a curated lineup of Dear Klairs formulas spanning the entire skincare routine, allowing visitors to prep, soothe, and protect their skin before and after procedures.

Dear Klairs has established an ongoing partnership with Seye Clinic, a leading aesthetic dermatology clinic in Seoul’s Gangnam district.
The collaboration brings together two complementary philosophies. For Seye Clinic, offering Dear Klairs formulas aligns with its commitment to providing safe, reliable, and high-quality care to visitors. For Dear Klairs, the partnership serves as a natural extension of its brand promise: delivering gentle, soothing formulas that comfort sensitive skin, particularly when it feels temporarily delicate or tender following aesthetic treatments.
Dear Klairs products are now seamlessly embedded across the entire visitor experience, including the clinic’s dual powder rooms, washing stations, vanities, VIP treatment suites, and main reception area. An “Official Certified Dear Klairs Clinic” sign welcomes visitors at the front desk, with additional visual installations and branded media content set to launch in the coming weeks.
To ensure visitors have access to comforting care before and after their appointments, clinic vanity stations are equipped with a complete Dear Klairs routine. The curated setup spans every essential step—from hydrating toners and to sun protection. This enables visitors to gently prepare their skin prior to treatments and soothe, hydrate, and protect their skin before stepping out.
Beyond vanity placements, Seye Clinic’s skincare team has actively incorporated Dear Klairs products in post-procedure after-care steps to help soothe visible irritation, replenish hydration, and comfort skin when it feels most delicate. Educational leaflets are also available in powder rooms, offering detailed product explanations, a breakdown of key ingredient Epidermal Growth Factor (EGF), and recommended skincare routines.
To support Seye Clinic’s international customer community, Dear Klairs has also added interactive digital access throughout the clinic. Multilingual QR code stickers installed on display stands allow domestic and global visitors to scan and visit official Dear Klairs digital flagships in South Korea, the United States, Japan, and China.
By uniting Seye Clinic’s clinical expertise with Dear Klairs’ trusted approach to sensitive skin, the partnership offers visitors a continuous, reassuring transition from professional treatments to daily at-home care. Looking ahead, Dear Klairs will continue building thoughtful offline touchpoints that bring reliable, gentle skincare to consumers wherever sensitive skin care is needed most.