– Dear Klairs joins the historic U.S. brick-and-mortar debut of Olive Young, launching at both the Pasadena location on May 29 and the Santa Monica Century City location on June 13.
– The curated U.S. launch features two globally proven bestsellers validated by prestigious industry honors: the Vitamin Drop and Blue Youth Activating Drop.
– This brick-and-mortar footprint allows Dear Klairs to build deeper, in-person trust with American consumers while establishing a reliable foundation for future nationwide store rollouts.
Dear Klairs has officially marked a major milestone in its global journey by joining the historic U.S. brick-and-mortar debut of Olive Young—Korea’s ultimate beauty destination. The opening of Olive Young’s first physical retail stores in America represents a massive shift in the global beauty landscape, and Dear Klairs is proud to be a core part of this monumental launch.
This highly anticipated retail rollout officially commenced on May 29 with the grand opening of Olive Young in Pasadena, California, quickly followed by a second major opening on June 13 at Century City in Santa Monica. By securing a spot on these inaugural shelves, Dear Klairs is making it easier than ever for American K-beauty enthusiasts to experience its gentle, effective products in person.
To ensure immediate reliability for this historic launch, Dear Klairs is introducing a curated selection of its top global bestsellers: the Vitamin Drop, with over 4 million bottles sold worldwide, and the Blue Youth Activating Drop, which has surpassed 1 million global sales (offered only at the Pasadena location). These incredible milestones offer tangible proof of product safety and efficacy across diverse skin types.
By establishing this physical presence at the very forefront of Olive Young’s U.S. expansion, Dear Klairs removes the guesswork of online shopping, allowing consumers to feel the textures and experience the brand’s authentic storytelling firsthand.
Looking ahead, Dear Klairs plans to sequentially expand into more U.S. locations alongside Olive Young, supported by localized campaigns to empower healthy skin everywhere.