– In the week of June 22, 2026 during Amazon Prime Day, the Blue Youth Activating Drop saw its sales volume increase 14 times compared to the previous week.
– The brand’s total weekly revenue grew fivefold compared to the prior week. Total June revenue also doubled month over month, exceeding last year’s Prime Day revenue by twofold.
– The surge in sales was driven by strong digital visibility, with content featuring the serum gaining 38 million cumulative views across social media in the first half of the year.
The Dear Klairs Blue Youth Activating Drop, widely known as the Blue EGF Serum, recorded strong growth in the North American market during Amazon Prime Day, held during the week of June 22, with the serum’s weekly sales volume increasing 14-fold compared to the previous week.
The sharp increase in demand translated into strong financial performance across multiple timeframes. The brand’s total revenue during Prime Day week increased fivefold versus the previous week, while June revenue doubled month over month. Total revenue generated during this year’s Prime Day was also twice that of last year’s event.
The performance reflects steady brand momentum built throughout the first half of 2026. During this period, Dear Klairs generated more than 38 million views across North American social media platforms, creating broad consumer awareness ahead of the shopping event.
Marketing efforts centered on the serum’s skin-recovery benefits, highlighting its dual EGF and bFGF peptide formula for consumers seeking effective solutions for post-acne marks and overall skin renewal. To further resonate with sensitive and acne-prone skin, the campaign emphasized the product’s non-comedogenic formulation and lightweight, watery texture.
As awareness grew among North American beauty creators, the product gained momentum through organic word of mouth. Consumers increasingly shared their own experiences across social media, expanding the brand’s unpaid reach and reinforcing product credibility.
The conversation has since extended beyond consumer reviews to expert-led education. Amid growing interest in peptide-based skincare, pharmacists and skincare professionals have begun recommending the Blue EGF Serum while sharing guidance on incorporating it into routines alongside trending ingredients such as PDRN, retinol, and azelaic acid.
Together, both professional endorsement and sustained organic engagement have reinforced the Blue EGF Serum’s position as a trusted daily staple for sensitive and acne-prone skin, combining visible efficacy with gentle, everyday use.