-2 products from Fundamental Line expecting an exclusive launch at Tokopedia…Introduced these new products to Indonesian customers, buyers, and media
-The beauty creator from their own YouTube channel ‘Wishtrend TV’ conducted a ‘Skincare Talk Show’ with Indonesian influencer
-Rapid growth in Southeast Asia… an event planned in Vietnam later this month as well
Klairs, a skincare brand from beauty brand·contents development company Wishcompany (CEO Soungho Park), held a celebratory event for their brand new products in Indonesia, with ‘Tokopedia’, large e-commerce in Indonesia.
At this event themed ‘Summer Getaway’, CEO Soungho Park introduced Klairs’ newly launched products ‘Fundamental Line’ to Indonesian domestic customers, buyers, and media.
Furthermore, Eunice, the main host of Wishcompany’s YouTube channel Wishtrend TV with substantial popularity in Southeast Asia already, shared daily skincare routines and tips tailored to the climate in Indonesia and presented a variety of programs including a skincare talk show with Indonesian influencers, which were received with gratification. Such Klairs brand event will be held again in Vietnam at the end of this month.
Klairs first started online sales in 2016 in Indonesia. It has been stabilizing its reputation through a variety of sales channels. The brand has entered in Indonesia’s main on·offline channels such as Tokopedia, Shophee ID, Sociolla—the biggest online beauty store in Indonesia—and BeautyHaul, and has been increasing their sales.
The new products, Fundamental Ampule Mist, and Fundamental Watery Oil Drop are being officially launched on the forthcoming 12th, through Tokopedia. Starting from the event, the two products from Fundamental Line are expected to be ranked as bestselling products in Indonesia, along with Supple Preparation Facial Toner, Freshly Juiced Vitamin Drop, and Midnight Blue Calming Cream.
On the other hand, Klairs is becoming a representative brand of K-Beauty in the Southeast Asian market, including Indonesia, the Philippines, Singapore, Malaysia, Vietnam, etc. Specifically in the Philippines, 11 out of 16 products that are available on Beauty MNL, the biggest Filipino beauty commerce, have been selected as winners of ‘Customer’s Pick’, and ‘Editor’s Pick’ awards.
They are continuing their growth not only online, but also offline channels, such as the Philippines, Watsons in Malaysia, Guardian in Vietnam. Recently, they are also rapidly gaining a reputation in Taiwan and Thailand.
Soungho Park, CEO of Wishcompany states that “We were received well in Indonesia by sharing the overseas achievements of Klairs and introducing where we are directed towards”. Park also says “Klairs is focusing on online channels in Indonesia where we have already recognized high demands through YouTube and SNS data, and we are planning to gradually increase offline channels”.
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