– Dear Klairs provided beachside skin-soothing care and hydration essentials for summer vacationers at Hankook Tire’s “Tube Shop” pop-up on Mangsang Beach.
– The brand protected outdoor attendees against high heat, sun exposure, and ocean air through a curated trio featuring its Blue Calming Sheet Mask, Blue Clearing Water Cream, and Vitamin Toning Pad.
– Across the six-day activation, Dear Klairs successfully reached over 53,000 beachgoers, resulting in the complete stock depletion of all sponsored items.
Dear Klairs recently expanded its experiential marketing touchpoints by partnering with Hankook Tire & Technology for its interactive “Tube Shop” pop-up event held at Mangsang Beach in Donghae, South Korea.
Hankook Tire—a global tire manufacturer headquartered in South Korea—regularly engages consumers through seasonal lifestyle activations alongside its core automotive services. Designed as an interactive experience space, the “Tube Shop” offered tire-shaped water tube rentals, interactive games, and safety initiatives for beachgoers. Operating across two peak summer weekends (July 31–August 2 and August 7–August 9, 2026), the venue served as an experiential hub, drawing a total of 53,187 visitors according to the Donghae City Tourism Department.
To support attendees facing real-world skin stressors like intense UV rays, heat irritation, and ocean salinity, Dear Klairs gifted specialized skincare essentials designed for immediate beachside care. Participants in the interactive game zones and social media promotions received a curated trio featuring the Blue Calming Sheet Mask and Blue Clearing Water Cream to comfort and hydrate sun-exposed skin, alongside the Vitamin Toning Pad to smooth skin texture. High consumer demand led to a complete sellout of all sponsored units across the activation.
Beyond product sampling, Dear Klairs integrated its brand storytelling directly into the event’s visual environment. Co-branded banners and event signage were featured throughout the main experience zone, allowing attendees to engage with the brand in an outdoor setting.
This strategic activation underscores Dear Klairs’ ongoing initiative to meet target consumers where culture happens—combining targeted product sampling with shared outdoor experiences. Moving forward, Dear Klairs plans to build on these experiential activations to deepen consumer trial and expand co-branding opportunities across key lifestyle segments worldwide.