– Dear Klairs won three awards at the 2026 Seoul Awards in the Beauty category for the Blue Youth Activating Drop, Vitamin Essence Toner, and Vitamin Skin Prep Pads.
– The selection was based on a comprehensive evaluation by the Seoul Business Agency, including sales performance, product competitiveness, and global marketing capability.
– This triple certification affirms the brand’s status as a trusted industry leader.
Dear Klairs has reached a new milestone in product excellence, with three core products simultaneously awarded at the 2026 Seoul Awards in the Beauty category. This prestigious certification program, operated by the Seoul Business Agency (SBA), officially recognizes the brand’s outstanding performance and growing influence in the global beauty market.
The three products honored with this distinction represent the brand’s most popular lines: the Blue Youth Activating Drop, Vitamin Essence Toner, and Vitamin Skin Prep Pads.
Unlike typical consumer-voted honors, the Seoul Awards involve a multi-layered evaluation conducted by the SBA. Dear Klairs was judged on a variety of quantitative and qualitative criteria, including domestic and international sales performance, export track record, and global marketing effectiveness.
The products were also vetted through a specialized consumer assessment conducted by a panel of approximately 200 domestic and international influencers. By passing this rigorous screening, Dear Klairs has validated the real-world competitiveness and high quality of its “Blue” and “Vitamin” product lines.
Moving forward, Dear Klairs remains committed to developing innovative skincare solutions and expanding its footprint across international markets.