– Dear Klairs’ new Vitamin Toning Barrier Cream is formulated to address the growing demand for sensitive skin care.
– Following successful online launches on Qoo10, Rakuten, and Amazon, distribution will expand to offline channels in Japan.
– Official launch date for the Vitamin Toning Barrier Cream is set for September 29.
Dear Klairs pre-launched its high-performance cream, Vitamin Toning Barrier Cream, on August 21 in the Japanese market.
Building on the popularity of its vitamin line in Japan, Dear Klairs is accelerating the launch of related products and expanding its distribution channels. Following the success of its bestseller, Freshly Juiced Vitamin Drop, in March, the brand introduced three new vitamin line products, successfully entering stores including Loft, Plaza, and Ainz & Tulpe.
High-Performance Formula for Sensitive Skin
The Vitamin Toning Barrier Cream is designed to provide intensive care for compromised skin barriers, making it ideal for those with sensitive or reactive skin.
The formula combines:
– 99% pure Vitamin C & Vitamin C derivatives for brightening and defense
– Triple hyaluronic acid & vegan ceramides for deep hydration and barrier care
– Proprietary ingredients Barrier-amin & Glow-tamin to restore skin defenses and enhance tone, elasticity, and texture
– Patented liquid crystal emulsification for 2.5× deeper and faster absorption
– Elastic liposomes encapsulating Cica PDRN & 98% high-purity glutathione for deep delivery and repair
These elements work synergistically to improve skin tone, elasticity, and overall texture while helping to rebuild and fortify the skin’s natural barrier.
Clinical results demonstrated:
– 124.2% improvement in skin barrier after intensive care
– 12-hour protection against external irritants (SLS)
– Dual improvement in dark spot (surface and inner)
– Enhanced elasticity, texture, and radiance
The product also passed three safety tests: (1) primary skin irritation, (2) sensitive skin primary irritation, (3) non-comedogenicity (suitable for acne-prone skin)
In July, Dear Klairs’ new vitamin line products were all selected for the “2025 Best Cosmetics” awards held on Qoo10, demonstrating their efficacy and user satisfaction just three months after launch. This reflects how Dear Klairs’ vitamin line has quickly established itself as a key category in Japan, supported by strong consumer endorsement.
Wishcompany representative commented, “The Japanese skincare market continues to grow each year, with particularly fast-growing demand for sensitive skin care. This pre-launch was designed to meet that demand, and we plan to further expand distribution across Japan and eventually into global markets.”