– Vietnamese rising star ARrC KIEN joins Dear, Klairs as the official local ambassador
– Campaign reflects Dear, Klairs’ philosophy of “Transformation Drop by Drop” KIEN Global Brand Ambassador Klairs
– Dear, Klairs ranks No.1 among Korean beauty brands in Vietnam’s top H&B chain
Dear, Klairs has appointed KIEN, a Vietnamese member of the Korean K-pop idol group ARrC, as its global ambassador. KIEN’s appointment reflects Dear, Klairs’ growing presence in Southeast Asia and its continued focus on emotional connection and brand storytelling.
Active in over 80 countries including the U.S., Europe, and Southeast Asia, Dear, Klairs has recently achieved top-ranking sales among Korean beauty brands in Vietnam’s leading health and beauty retail chain. The brand cited KIEN’s pure image, passion, and unique charm, as well as his deep roots in Vietnam, as key factors in his selection. These traits align perfectly with Dear, Klairs’ campaign message: “Transformation Drop by Drop.”
Through this collaboration, Dear, Klairs aims to bring its skincare philosophy—centered on gentle routines and long-term change—to more Vietnamese consumers in an authentic, culturally relevant way.
KIEN represents the spirit of steady progress, a value that resonates deeply with Klairs’ mission to respect and support sensitive skin.
The partnership will begin with KEIN promoting Dear, Klairs’ hero line, the Midnight Blue Collection, and will expand through a series of campaigns focused on delivering Dear, Klairs’ message of calm, conscious beauty.
KIEN will also participate in brand storytelling that emphasizes real skin journeys and the quiet strength of consistency.
KIEN rose to stardom with the debut of ARrC, receiving wide coverage from major Vietnamese media. Even before debut, he was selected as a model for a premium dairy brand, showcasing his market appeal. His appointment as Dear, Klairs ambassador places him alongside other trending male idols in the global beauty industry, solidifying his position as a rising star in both advertising and skincare.
“I’m truly honored to represent a skincare brand that is so well-loved in my home country,” KIEN shared. “I look forward to sharing new stories with Dear, Klairs, and I hope you’ll also check out ARrC’s new mini album nu kidz: out the box. Please give us your love and support.”
Official visuals from the Dear, Klairs × KIEN campaign will be released soon.
Fans can follow the campaign and exclusive updates via Klairs global official Instagram and Youtube.