– Dear Klairs has been awarded the Grand Prize in the Vegan Cosmetics category at the 2026 Korea Master Brand Awards.
– Dear Klairs achieved a top Master Brand Index score, significantly outperforming the industry average, showing its leadership in reliability and quality.
– This prestigious honor was officially celebrated on April 14, 2026, at the Shilla Hotel located in Seoul.
Dear Klairs has triumphantly secured the Grand Prize in the Vegan Cosmetics category at the 2026 Korea Master Brand Awards, a prestigious honor that officially recognizes it as the representative brand of Korea.
This landmark victory was determined through a rigorous evaluation process including a consumer survey that measured brand awareness, reliability, quality, and loyalty. In a dominant display of market leadership, Dear Klairs achieved a high Master Brand Index (MBI) score, proving that the brand is the definitive choice for consumers seeking high-quality, trustworthy vegan skincare.
The official recognition of this achievement culminated in a grand award ceremony held on April 14, 2026 at the Shilla Hotel Dynasty Hall. The event was hosted by major national news outlets, Dong-A, Hankyung and iMBC to celebrate brands that have earned deep-rooted consumer trust.
Beyond the ceremony, the success of Dear Klairs is being showcased through a comprehensive marketing campaign, including a feature on the official Master Brand Awards website and special award editions of major national newspapers.
This award validates the brand’s commitment to its vegan philosophy and its unwavering dedication to consistently deliver excellence on a global scale.