-Klairs hosts immersive “Syrup Glow” pop-up in Garosu-gil, themed around new maple-infused skincare.
-Features four interactive zones and multi-sensory experiences centered on elasticity and hydration.
-Welcomes 180+ global guests including influencers and buyers from the U.S., Russia, and SEA.
To celebrate the launch of its new Maple Energy Infusing Serum and Cream, Dear, Klairs unveiled a pink-hued, multi-sensory ‘Syrup Glow’ Pop-Up Store in Garosu-gil, Seoul. Held from September 1–21, 2024, the activation drew over 180 domestic and international guests including buyers, influencers, and VIP partners from the U.S., Russia, and Southeast Asia.
Rooted in the power of Maple Energy™, a sustainably upcycled complex from Canadian sugar maple sap and bark extract, the Maple Energy line focuses on improving skin elasticity and long-lasting hydration. To visually and sensorially translate this concept, the Garosu-gil flagship store was transformed into a four-zone experiential space.
-The Syrup Glow Skin Zone invited visitors to feel the dense, syrupy texture of the new products and test elasticity on interactive displays.
-The Photo Zone featured giant maple serum installations and playful drip visuals, perfect for capturing memorable moments.
-In the Game Zone, guests completed word cube puzzles using brand keywords to earn mini gifts.
-The Syrup Glow Powder Room offered free-form product testing, personalized stickers, and take-home trial kits.
The 2.5-hour guided program across all floors was attended by over 180 guests, including 112 influencers, 23 buyers, and key global partners. Attendees praised the space for its immersive storytelling and effective brand engagement. The event also featured a themed tea course on the second floor’s ShinSa Tearoom, infused with maple-inspired flavors for a full fall experience.
Klairs stated that the pop-up aligns with their mission to create safe yet sensorial skincare experiences rooted in sustainable beauty. The brand plans to continue expanding global touchpoints and offline engagement opportunities moving forward.
The Maple Energy Line pop-up at Klairs Seoul will remain open to the public daily from 11:00 AM to 7:00 PM until further notice. Reservations for the tea course can be made via Naver.
Explore the full campaign on Klairs’ YouTube channel, and follow @klairs.global on Instagram for exclusive visuals and updates.