-New Maple Energy Infusing Serum & Cream released by Klairs
-Formulated with Canadian maple tree extracts for elasticity and skin barrier care
-Clinical tests confirm multi-dimensional firming, pore refinement, and wrinkle reduction
-Product launch supported by TV home shopping and in-store sensory experience at Klairs Seoul
As the weather turns dry and cooler, it’s the perfect time to focus on hydration, elasticity, and wrinkle care. Dear, Klairs has announced the launch of its latest Maple Energy Infusing Line, featuring two new products: the Maple Energy Infusing Serum and Maple Energy Infusing Cream.
Formulated with Maple Antio Booster™, a unique blend of sugar maple sap and Amur maple bark extract sourced from the pristine forests of Canada, the line is designed to fortify the skin barrier and enhance elasticity. In line with its commitment to sustainability, Klairs has applied an upcycling extraction method, deriving nutrients from discarded tree bark.
In a strategic expansion of its sales channels, Klairs will debut the new line via TV home shopping, with a special launch broadcast scheduled for September 29 at 1:45 PM on Lotte Home Shopping. The televised offer will include a set of five products: 4 creams and 1 serum.
The Maple Energy Infusing Serum features a dense, syrup-like texture that delivers rich nourishment while absorbing seamlessly without stickiness. Clinical studies confirmed that a single application can improve visible radiance and glow. The serum has undergone efficacy testing for:
- -Dual-layer elasticity enhancement (surface and deep skin)
- -Four-dimensional pore refinement (number, volume, area, depth)
- -Reduction of three major types of fine wrinkles (fine lines, smile line, crow’s feet)
Meanwhile, the Maple Energy Infusing Cream offers a bouncy velvet texture inspired by the richness of maple nutrients. With hydration penetration up to 10 layers of skin and up to 100 hours of moisture retention, it is ideal for harsh environments. It also delivers 3D lifting effects, helping visibly plump and firm the skin. The cream was clinically tested for improvements in skin density, inner elasticity, and resilience, as well as reduction in fine lines across 12 facial zones, including forehead, glabella, and crow’s feet.
“The Maple Energy Infusing Line is designed to restore weakened skin barriers and improve overall skin condition through deep hydration and nourishment,” said Seongmin Yoo, Head of Domestic Sales at Klairs. “We will continue to expand opportunities for more customers to discover Klairs through enhanced offline and online touchpoints.”
To celebrate the launch, Klairs invites customers to experience the new line firsthand at its flagship store, Klairs Seoul, located in Garosu-gil, Sinsa-dong. From September 22, visitors can try the products in-store without reservation. Additionally, the Shinsa Tearoom on the second floor will offer an exclusive autumn tea course inspired by the maple ingredients, available via Naver reservation.
Discover the full Maple Energy Line at klairscosmetics.com, or experience it in person at Klairs Seoul in Garosu-gil.