-Klairs opens first pop-up themed Kim Doyoung from June 1–19 at TUNE, The Hyundai Seoul.
-Features hologram displays, campaign visuals, and limited-edition goods for fans and customers.
-Customers who follow @klairs.global on Instagram can receive exclusive Kim Doyoung tattoo stickers (limited to 100 per day).
Dear, Klairs has announced the opening of a special pop-up store in collaboration with brand ambassador and professional baseball player Kim Doyoung. The pop-up will run from June 1 to 19 at “TUNE,” located on the 6th floor of The Hyundai Seoul in Yeouido.
This marks Klairs’ first offline ambassador pop-up, designed to bring fans closer to the brand and the ambassador through immersive digital experiences. The entrance features a large screen playing the campaign video “Transformation Drop by Drop” starring Kim Doyoung, setting the tone for a space where fans and visitors can connect with the message and mood of the brand.
Inside, visitors can explore a holographic installation of Kim Doyoung and a live photo zone designed for social sharing, making the space feel dynamic and engaging.
Key products showcased at the event include the bestselling Midnight Blue Youth Activating Drop (aka “Blue Drop”) and Midnight Blue Calming Cream—both favorites for soothing and slow-aging care—as well as Klairs’ All-day Airy Sunscreen and the recently launched mineral version, ideal for summer UV protection.
To enhance the experience, Klairs has prepared exclusive on-site events. Customers who try and purchase products at the pop-up will receive limited-edition Kim Doyoung x Klairs merchandise. A special set of five collectible photo cards will also be revealed exclusively at the venue. In addition, the first 100 daily visitors who follow @klairs.global on Instagram will receive a Klairs x Kim Doyoung tattoo sticker.
“We’re thankful to reconnect with customers offline following our previous Musinsa pop-up,” said Jung-ho Choi, Head of Brand Strategy at Wishcompany. “We hope this special summer pop-up gives fans of Kim Doyoung and Klairs a unique way to enjoy the season.”
For more moments from the pop-up, visit our official YouTube channel.