– The Blue Youth Activating Drop 50 mL is now available in 286 physical Olive Young stores, with a full nationwide expansion to all locations confirmed by April 2026.
– This transition follows the product’s massive success as the No. 1 Real-time Sales Leader at Olive Young in the 2025 Essence/ Serum category and the No. 1 Skincare Product at Olive Young in 2024.
– By solidifying its footprint in physical retail at South Korea’s premier retail network, Dear Klairs reinforces its global market authority.
Dear Klairs is excited to announce a significant retail expansion of its award-winning Blue Youth Activating Drop into physical Olive Young stores across South Korea.
The blue EGF serum is now available for in-person discovery in its 50 mL size at 286 select Olive Young locations. This initial launch serves as the first phase of a nationwide rollout, with the serum set to be available in every Olive Young storefront across the country by April 2026.
This offline expansion follows the product’s massive success as a digital powerhouse in 2025 as the No. 1 Real-time Sales Leader at Olive Young within the highly competitive Essence/ Serum categories, following its online success as the No. 1 Skincare Product at Olive Young in 2024.
In the competitive landscape of K-Beauty, securing a physical presence within Olive Young is considered the ultimate gold standard for brand prestige and market authority. As South Korea’s premier health and beauty retailer, Olive Young acts as the primary tastemaker for both local consumers, international tourists and global brands. Moving into offline aisles allows Dear Klairs to transition its online momentum into a tactile experience, offering customers the opportunity to engage with the product firsthand.
For global partners and distributors, this expansion into the offline shelves of South Korea’s most influential retail chain reinforces the Dear Klairs’ ability to scale high-demand formulations from niche favorites to mainstream essentials.