About us

Respect Your Sensitivity

Klairs begins with a deep respect for sensitive skin.
We remove unnecessary ingredients and restore balance —
thoughtfully formulated with a vegan formula at its core.

Respect Your Sensitivity

Klairs begins with a deep respect for sensitive skin. We remove unnecessary ingredients and restore balance — thoughtfully formulated with a vegan formula at its core.

Brand Philosophy

Formulated for Sensitivity

We develop our products for everyday use — always gentle, even for sensitive skin. All formulas are free from artificial fragrance and unnecessary irritants, and undergo Primary Skin Irritation Testing on sensitive skin to ensure safety across the entire line.

Balance Is Our Nature

We understand that sensitivity is not one-size-fits-all. By recognizing the diversity of sensitive skin, we offer functional solutions that go beyond soothing — to restore skin balance and bring everyday comfort. Our goal is not only skincare, but a more mindful, balanced life.

Clean in Every Step

To us, clean beauty means more than just ingredients — it’s about thoughtful choices. We use vegan formulas with PETA certification, and ensure sustainable packaging and shipping— all crafted with honesty and care, following Klairs’ own clean standards.

Safe Ingredients

We are committed to formulating only with proven, effective ingredients. Every product is designed to be gentle and safe — free from harsh substances that may irritate sensitive skin.

No Animal Testing

Since our founding in 2010, Klairs has proudly remained cruelty-free.
We strongly oppose animal testing in any form and continue to advocate for ethical, compassionate practices in the beauty industry.

More Than a Product. A Promise.

Every Klairs product begins with intention and ends in trust.
We share with purpose — through stories, not noise.
Because skincare should feel right, not just look right.

Klairs Seoul

Klairs Seoul is the brand’s first flagship store, located in the heart of Seoul.

Customers from both Korea and around the world can discover and experience the full Klairs collection in one place. The store goes beyond skincare—it’s a lifestyle space where curated events, brand collaborations, and community programs bring the Klairs philosophy to life.

Through this offline touchpoint, Klairs aims to build deeper connections and meaningful moments with its community.