– Dear Klairs recently celebrated its inclusion in the “Kristin+” lineup with a high-energy, two-day launch event at the Hapa Kristin flagship store on Melrose Avenue.
– The activation featured an exclusive creator preview attended by major beauty icons followed by a public “playground” where local customers could explore the brand alongside other K-Beauty leaders.
– The two-day activation received an enthusiastic response from the L.A. community.
Dear Klairs recently celebrated its placement in the newly unveiled “Kristin+” lineup during a high-energy, two-day launch event at the renovated Hapa Kristin flagship store on Melrose Avenue. The event served as a celebration and interactive showcase of the brand’s philosophy, and marked a significant milestone in the brand’s global expansion.
The festivities kicked off on December 13 with an exclusive evening dedicated to the creators who shape the global and Korean beauty landscape. Within the stylish, modern backdrop of the Hapa Kristin store, Dear Klairs welcomed approximately 150 guests to experience the brand’s products firsthand.
The evening was highlighted by the presence of several prominent icons, including Nikita Dragun (7.7M), Joey Graceffa (6.5M), Anastasié (4.3M), Lourd (2.2M), Mario Selman (1.9M), and Edward Zo (1.2M).
On December 14, the “Kristin+” playground opened to the public, offering local Los Angeles customers a first look at the curated brand lineup. Dear Klairs stood alongside a handpicked selection of K-Beauty leaders – including Anua, d’Alba, and VT Cosmetics – to offer an immersive shopping experience that goes beyond the traditional retail counter.
The enthusiastic response from Melrose shoppers highlighted a strong local affinity for the brand. This public activation moved beyond traditional retail, creating a space where customers could engage with the brand’s story and products in a high-energy, community-driven environment.
While the Melrose event has concluded, the celebration of the Los Angeles community continues. To show appreciation for the warm welcome, Dear Klairs extended a special 20% discount on its Blue line throughout the month of January, ensuring even more customers can discover the brand’s gentle, effective solutions.
For more insider moments from the event, visit @klairs.global on Instagram.