– Newly launched Vitamin Line lands in Japan’s major beauty drugstore AINZ & TULPE
– Freshly Juiced Skin Prep Pads secured 2nd place in the Toner Pad category on Qoo10 during the June Megawari event.
– Strengthening our presence through local influencer collaborations.
Dear Klairs is accelerating its expansion in Japan with the launch of three new products from its Vitamin Line. Starting July, you can now find our Vitamin Line at AINZ & TULPE, a leading beauty and health drugstore chain with over 80 locations across Japan. AINZ & TULPE is known for offering a wide range of popular local and international brands.This marks another significant offline expansion for Dear Klairs, following its earlier launches in Japan’s iconic lifestyle stores LOFT and PLAZA.
The Vitamin Line has already proven successful in Japan’s e-commerce space. During the Qoo10 Megawari Sale in June, Dear Klairs’ Freshly Juiced Vitamin Pads gained remarkable traction, ultimately ranking within the top 2 of the pad category—an impressive feat among dominant players in the market.
This success was further supported by strategic collaborations with popular Japanese beauty influencers, who together boast a following of over 3.3 million. These partnerships have significantly enhanced brand awareness and trust among local consumers.
A Wishcompany representative shared, “We plan to continue strengthening the Dear Klairs brand experience through influencer collaborations and expanded retail presence in Japan, both offline and online.”
With strong momentum across both online and offline channels, Dear Klairs looks forward to bringing our skincare to more customers in Japan and beyond.