Klairs has announced their first new product of 2017: the Supple Preparation All Over Lotion.
Soothing, moisturizing, fast absorbing and lightweight, this is the moisturizer to change the moisturizing game.
What is it?
Fun tidbit: the Supple Preparation All Over Lotion was inspired by our Head Designer, who would use the Rich Moist Soothing Cream on her body. While strange, this worked. She shared her experience with the developing team, and they set out to create the perfect lotion that was as gentle and moisturizing as the Rich Moist Soothing Cream, without the thick feeling it left on the body. Hence, the All Over Lotion came to creation.
The main function of this cream is simple: moisturize. And with Klairs, simple is enough.
Perfect for 365 days of the year, and even more perfect for the upcoming warmer months, the Supple Preparation All Over Lotion provides plentiful moisture to the skin without being overbearing and thick.
Contrary to the idea of a ‘cream’ – which brings to mind images of a thicker, richer, appropriate-as-a-nighttime-sleeping-mask product, the All Over Lotion is a lighter, more fast absorbing version of its thicker counter part, all with the same moisturizing goodness.
Where does its name come from?
Supple Preparation All Over Lotion. For Klairs fans the name should definitely ring a bell.
The first sister product of the bestselling Supple Preparation Facial Toner, and second product in the Klairs Supple Preparation line, this lotion represents the basis of the inspiration and concept behind the image of Supple Preparation, which is:
1. Providing a generous amount of product without being a costly burden.
At 250ml, this is Klairs’ biggest product yet. Great to share with the family or use alone, the Supple Preparation All Over Lotion is a cost effective, yet high-quality source of everyday moisture.
2. Moisturizing, softening, skin preparing.
Take out the bad, put in the good. This is something Klairs always sticks by. Enriched with hyaluronic acid, shea butter, ceramide NP and more, the lotion is fragrance, alcohol, pigment, paraben, and cruelty-free.
How to use it?
Just as we apply moisturizer to our our face 365 days a year, it’s crucial that we pay the same attention to the skin on our bodies.
Like its name suggests, the Supple Preparation All Over Lotion can be used all over the body. Because its so mild, this includes hands, feet, and even the face and hair.
Some tips?
Aside from using it as a daily body lotion, for those that find regular moisturizers too rich for the mornings, use the All Over Lotion as a lightweight morning facial moisturizer or carry it around in a smaller bottle as a hand cream. But whatever method you use, you can rest assured that your body is getting the moisture and gentle care it needs.
As teasers went up on Klairs’ social media with snippets of the product, many people voiced their excitement for the coming release.
After the lotion’s official launch on Friday March 7, continued buzz was seen throughout the web.
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